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    Kim Jong Un is a benevolent father who looks after all families in the country and gives boundless happiness and love to the people.

    Kim Jong Un administers the politics of loving the people with a noble view on the people of President Kim Il Sung and Chairman Kim Jong Il who regarded The People Are My God as their motto and devoted their all to interests and happiness of the people.

    Kim Jong Un makes the people's interests the first consideration and puts forward the lines and policies that reflect the people’s will and demands.

    In his speech delivered on April 12, 2012 marking the centenary of birth of the President, Kim Jong Un said that it is the firm determination of the Party to ensure that the Korean people, who are the best in the world and who have remained faithful to the Party in the face of all manners of difficulties, do not have to tighten their belts again, but enjoy all the benefits of socialism. He continued that it is important to cultivate with care the valuable seeds which the Chairman sowed for the building of an economic giant and the improvement of the people’s living standard, thus bringing them to brilliant fruition.

    He defined the light industry and agriculture as the major thrust of the Korean people’s effort in the struggle for the building of an economic giant and improving the people’s standard of living and saw to it that the enforcement of a universal 12-year compulsory education system was made public to bring about a new turn in the work of education.

    Kim Jong Un also clarified that the people’s interest is always regarded as absolute and preferential and the principle of prioritizing convenience over aesthetics is embodied when anything is made and designed.

    Kim Jong Un makes unremitting efforts to provide the people with a happier life.

    He paid primary attention to their food problem and other works related to people’s livelihood.

    In order to solve the people’s food problem, he led to concentrate nationwide efforts on farming and raising the efficiency of agricultural production by scientific and intensive methods.

    As an important measure to radically improve the people’s livelihood, he saw to it that the Sepho Plateau was reclaimed to create the grass fields and build a comprehensive livestock base, and the greenhouses to contribute to the improvement of their livelihood were built in every province and fishing industry bolstered up.

    He gave on-spot guidance to the light industry factories to ensure that modernization of the factories was further accelerated and quality consumer goods produced in larger amounts by taking proper steps to provide raw and other materials.

    Kim Jong Un led energetically the work to provide the people with the civilized living conditions.

    He saw that the Rungna People’s Pleasure Ground, the People’s Theatre, the Mangyongdae Funfair, the Taesongsan Funfair and many other bases for cultural and emotional life were newly built or splendidly modernized to suit the modern aesthetic sense.

    And he ensured that the apartment houses in the Changjon Street and the Unha Scientists Street and other modern houses were built for the people.

    Kim Jong Un gave a continuous inspection to the front so as to defend safety and happiness of the people.

    On January 1, 2012 he inspected the KPA Seoul Ryu Kyong Su 105th Guards Tank Division which was honored with the title of O Jung Hup-led 7th Regiment and many other units of the People’s Army.

    Whenever he inspected the units, he guided in detail the operation plan and the state of combat capabilities of the units and gave love and trust to the officers and men, and led them to be fully ready to firmly safeguard the destiny of the country and the people.

    Kim Jong Un is possessed of boundlessly intimate and unassuming character.

    He visited families of the common teachers and workers who moved to new houses and candidly sat on the floor like a member of a family to serve them liquor in person. And he shared joy with them for a long time, tenderly asking about a baby to be born.

    Kim Jong Un who is boundlessly humble sat on an ordinary seat, not on a special seat to appreciate the art performance with the Pyongyang citizens at the People’s Theatre.

    When he visited the units of the People’s Army, he posed for a camera, arms to arms and shoulder to shoulder with the service personnel, and looked round the barrack, wash-cum-bath room, mess hall, bean store, etc. to acquaint himself with the life of the soldiers and gave detailed instructions. When he inspected the Defence Detachment in Jangjae Island and Hero Defence Detachment in Mu Island, the hottest area, he had a souvenir photo taken with the families of the officers, holding Jong Hang Myong, a son of an officer in the detachment in his arms and took measures to improve the living condition on the islands.

    When he visited the Kyongsang Kindergarten, Kim Jong Un with a noble love for posterity affectionately talked to the children and posed for a camera with them, though he was so busy. His noble love for posterity can be found in the fact that he spent a whole day with the members of the Children’s Union on June 6, 2012, and read all letters written by the school children of the country to him and replied to them.

    He embraced, without discrimination, the people who came back home after they had betrayed and left the country with false recognition and those that had committed grave crimes before the country and gave warm love and benevolence to them.

    Kim Jong Un put forward the slogan “Everything for the people and everything by relying on them!” as the one to be upheld by the officials and set a practical example to prompt them to work devotedly to solve the problems arising in the people’s livelihood.

    Thus all the Korean people follow Kim Jong Un as their leader, totally fascinated by him who renders ardent love and affection, and uphold his idea and leadership with one mind and will.